Social media drives younger viewers to TV, finds survey

Younger demographics are in high demand these days, and a new survey by Horowitz Associates suggests that social media is a valuable tool to attract them to TV. The survey found that social media "disproportionately impacts the viewing behaviors of younger consumers" -- nearly one-quarter (24%) of 18-34 year old viewers and 30% of 15-17 year olds have started watching a show on TV "because of something they saw online or through social media," compared to 16% of all adults surveyed.

plaque award wicker furniture maryland bedroom furniture collections