Vespa is the kind of brand that other brands want to be. The name is so well-known that many people simply think the entire category of cute, unibody scooters are called "Vespas." Not only that, but the people who own them tend to like them. A lot.
The company that owns the Vespa brand, Piaggio, wants to hear from those people. Today, its Vespa USA division is launching a three-pronged social-media campaign, asking Vespa owners to share their photos or stories about "La Vespa Vita" (the Vespa Life), which will live at a "community-powered" site.
The easiest way to contribute is to submit Vespa-themed photos. Any pics submitted to Instagram or Flickr with the tag #VespaVita will ge…
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